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The rise of another domestic robot leader! 50% of revenue comes from Europe and the United States

2021-04-30 10:52  Times of view:

Did you know that China’s industrial robot patents now rank first in the world, but imported industrial robots occupy more than 70% of my country’s market. As a major manufacturing country, China started relatively late in industrial robots. Although it holds a large number of patents, it still needs to make great efforts to make breakthroughs in details and core parts.

As we all know, industrial robots can be called the lifeblood of the development of the manufacturing industry. Some Western experts once said: If there were no robots in the manufacturing industry, the whole world would be on strike! Although this sentence is a bit exaggerated, it shows the importance of industrial robots.

With the application of intelligent technology, coupled with the obvious labor gap in China, robots instead of labor will become the inevitable development path for China's manufacturing in the future. As a major manufacturing country, China has a much larger demand for industrial robots than other countries. Therefore, industrial robots can be called "chips"-like important existence in the industrial field.

However, as China is the world's largest consumer market for industrial robots, there are not many Chinese companies with real strength, and the huge Chinese market is basically swallowed by the four major foreign companies.

According to statistics in 2009, the number of industrial robots sold in my country was 144,000 units that year, of which 99,000 units were sold by foreign brands, 45,000 units were sold by self-owned brands, and the proportion of self-owned brands was 31.25%.

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However, the comparison of sales is embarrassing. The annual sales of industrial robots is 5.73 billion US dollars, and the sales of foreign brands account for more than 80%, while the sales of domestic robots are 20%.

The robots of the four major brands of abb, Yaskawa, FANUC, and KUKA basically occupy the production workshops of the domestic first-class manufacturing industry.

In addition, in the consumer market for six-axis multi-joint industrial robots, these four major foreign companies monopolize over 90% of China's share, and Chinese companies currently have no counterattack in this field. It is worth noting that although KUKA was acquired by Midea Group, it is still an out-and-out German company. The industrial chain is still rooted in Germany and the patented technology is also in Germany.

Take the Japanese company FANUC as an example. As early as 2008, this company became the world's largest manufacturer of industrial robots. In the same year, it sold more than 200,000 robots. After entering the domestic market, this Japanese company quickly won nearly two Chinese companies. As a market share, Japan is the largest exporter of industrial robots compared to German companies.

It is reported that 80% of the production equipment of Evergrande Automobile comes from FANUC, which is also the confidence of Xu Jiayin's ambitious entry into new energy vehicles.

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Is it difficult for Chinese companies to break through the bottleneck in the field of industrial robots? This is directly related to the core components of Japan's monopoly of robots.

In high-end six-axis multi-joint robots, the core component is the reducer. As the core component, the reducer is expensive, accounting for about 40% of the total cost of the robot.

However, the key component of the reducer is monopolized by Japanese companies. According to relevant data, less than 15% of the domestic robot reducers are domestically produced, which has a fatal impact on the development of China's industrial robots.

However, after decades of development, China's industrial robots have made significant progress although they cannot be compared with foreign companies.

At present, China's domestic robots are mainly assembled and processed on behalf of others. Only Estun, Eft, Xinshida, Topstar and Xinsong robots are really available.

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Among them, the only one with the advantage of the whole industry chain is Estun. In 2020, the estimated operating income will be close to 3 billion yuan, and the shipment volume will enter the world's top 10.

In the past, Siasun Robotics was the leader of domestic robots in terms of industrial robots, but now Eft has become the leader and has completed the entire industry chain. In recent years, Siasun Robotics has turned to special robots, medical robots and robots. system integration.

Why is Estun able to surpass Siason in one fell swoop? The reason is that the core parts of industrial robots are laid out one by one through financing acquisitions, and finally the entire industrial chain is improved.

From 2016 to 2017 alone, Estun acquired 7 companies, 4 of which were European and American companies. In 2020, it acquired and controlled the German welding robot company Cloos. This is that Estun was only a company with less than 500 million operating income in 2015, and it will be close to 3 billion by 2020. Through continuous acquisitions, instead and master a large number of patented technologies.

Many experts also pointed out that in China's industrial robot industry, for companies to become bigger and stronger, they must pass a large number of domestic and overseas mergers and acquisitions to open up the industrial chain one by one, master core patented technologies, and merge large-scale research and development.

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Some experts predict that the scale of the domestic industrial robot market will expand to 146.3 billion yuan in 2025. Coupled with the development of new energy vehicles and other industries, China’s industrial robot market has a bright future. There are opportunities in the market, and Chinese companies can trade through the market. Technology, through capital acquisitions and mergers, completely solve the problem of industrial robots getting stuck.

Founded in 2015,Zunhua Baorui Titanium Equipment Co.,Ltd. is a manufacturer specializing in pvd vacuum ion coating equipment. The company’s products mainly include large plate coating machine, large tube collating machine, tool coating machine and LOW-E glass production line. Mr.Wang baijiang ,general manager of the company ,has been engaged in vacuum coating industry for more than 30 years. He continuously improve production technology, improve product performance and devote himself to provide customers with better product experience and higher production efficiency.

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